Do you use nutrition labels on your food blog? If not, it might be time you started thinking about adding them to your recipes.
If you really think about the core reason why readers come to your site, it’s because they find something of value on your site. They value your recipes, your humor and antics, your recipe roundups, your photography – something on your site is valuable enough to them to make them want to spend time there.
Now, if you could give these readers one extra layer of value while they’re on your site, would you do it? They might tend to stick around a little longer. They might trust you more. They might be more willing to pass your blog on to their friends and family.
Nutrition labels do exactly that.
Lindsay Ostrom from Pinch of Yum says it best: “I include nutrition information because I think information = value. Everyone will look at that nutrition information from a different perspective – some might look at calories and fat, others might be looking at sodium or protein or fiber, and some might not pay any attention to it at all. But the most important thing to me is providing value to my readers, and the nutrition labels provide me with an easy way to level up the overall value of my recipes.”
There are thousands upon thousands of food blogs, so leveling up the overall value of your recipes with nutrition labels would be a great way to stand out from the crowd and deliver value. Not only that, if you want Rich Cards on Google, nutrition is a required property. According to some SEO experts, you should display nutrition information for a recipe in order to get preferential treatment.
Does it sound like nutrition labels are right for you? Check out Nutrifox, our nutrition label generator for food blogs. With this tool, you can easily create, customize, and embed nutrition labels on your site with just a few simple clicks. These labels are completely responsive to your site, and you can customize the nutrients and vitamins displayed on the label to show your readers exactly what’s important.
Interested? Sign up for a free trial today and start delivering an extra layer of value to your readers.